Japan tourism is entering a stricter phase after the government approved a new five-year plan to curb overtourism while keeping its 2030 growth targets. The shift comes as record inbound demand, heavy cherry blossom crowds near Mount Fuji and Kyoto’s higher accommodation tax push travelers and officials toward a more managed spring season.

China tourism strengthened over the April 4 to April 6 Qingming holiday, with 135 million domestic trips and 61.367 billion yuan in travel spending, official data showed. The latest figures come as Beijing expands visa-free entry, tax refunds and payment reforms to attract more foreign visitors and raise tourism-related consumption.