Jivaro, one of my companies, began as a hub for old-school RuneScape botting — a sideline that brought me over a million dollars back in its prime. Once that era passed, I needed fresh content so that longtime followers wouldn’t drift away.

I chose to shift toward blogs, news, how-to’s, calculators, webapps, and interactive features that meet the interests of those who enjoy gaming, finance, or health topics. My site started off strong with traffic figures of 2,000 Google clicks daily plus 5,000 visits, yet the earnings per visitor remained tiny.

The Key I Was Missing

Curious about what made Google Ads pay more, I tested the site with a mobile proxy. It turned out that the time a visitor stayed on a single page mattered more than anything else. People who lingered for a bit boosted the site’s ad performance significantly. That was the moment I decided to build new ways to engage visitors.

By adjusting the content to keep users around for longer periods, my daily ads income grew from around $20 to beyond $100 within a month. The user count didn’t multiply fivefold; it was the retention that did the trick.

What The Hell Did I do?

I built apps. Not just any apps. First, I used ChatGPT’s deep search to do the research part for me. I then decided what kind of apps I would build, based on popular niches.

Finance is a central topic for me. So, I designed ROI, loan payoff, and credit card payoff calculators for visitors looking to take control of their money. I also offered some insight into a concept of retiring in around ten years, using dividends and bond payouts, as long as monthly expenses stay moderate. It’s basically how I was able to have enough passive cash flow to retire by the age of 32.

I also looked into building some web games. I heard of this guy called neal at neal.fun. His website gave me a few ideas, and now I’m currently working on tapping into this market.

I plan to introduce infinite-style games and interactive apps, storing the data using a modest $150 Raspberry Pi set up at home. Users and gamers can log in through their Google accounts, which would save their progress data into my little Pi so that they can return whenever they want. The hardware itself is small, which suits my needs for now.

Anyone with basic knowledge of coding flow (not necessarily coding knowledge) can use ChatGPT to generate pieces of code and then assemble them with minimal fuss.

Sneaky Promotion Tactics

To promote these tools, I sprinkled mentions of Jivaro across blogs that seemed interesting, dropping links in a subtle way so it didn’t come off as too pushy. I jumped onto Quora, Reddit, and other spaces to chat with potential users. I might have a few other sneaky tricks up my sleeve involving Wikipedia, though I’ll let folks speculate on that one.

I saw the usage spike shortly after. Daily revenue climbed, then leveled off at a spot that was far higher than before. It confirmed my suspicion that long sessions and strategic marketing can move the revenue needle.